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The First Steps

Updated: Jan 24, 2023

6 Tips to kickstart change and digital adoption in your business.

2020 was a real turning point for small businesses, as local brick-and-mortar shops really took a hit from the pandemic. Now that people are venturing out, shops and small businesses are seeing an increase in traffic. Even so, it’s wise to develop a digital strategy and convey a modern vibe to your customers and employees.


Here are six tips for starting a digital modernization in your business.


Tip #1 - Create a Professional online presence.


Start building your online brand with a professional domain name (yourbusiness.com). Domains are inexpensive to buy. Once you acquire your domain, publish a quick two-page website and connect your e-mail to your new professional domain name. Say goodbye to jdoe3446@gmail.com and hello to





Tip #2 - Employee Training


Invest in your employee training. Customer Service, Safety (MSDS), Sales, and Safety Training are just a few of the online training topics available. By providing employees with personal growth, employees develop a sense of shared purpose and a deeper connection with your business.


The bottom line, trained employees will stay in your employ longer and are more likely to promote your business. An engaged employee becomes one of your best recruiters for new staff. Below is a sample of an online customer service training program


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Tip #3 - Selling OnLine


Are you creating products or services for your ecommerce store? Wouldn't it be nice if the product information you entered was available in your point of sale system, social media selling, and across sales channels such as eBay and Amazon. Relax and do less work, Enter once and sell everywhere (omnichannel). We can help you achieve the omnichannel dream.



Tip #4 - Mix it up


Try different blog formats each time. One month, post a day in the life, then try a How-To or a Q&A. There are many templates to help you get started.


Tip #5 - Finish strong


Your final tip will lead into your post’s conclusion. For example, “Lastly, knowing just a little bit about SEO can go a long way in helping your blog succeed. You can learn more about SEO in our guide.” Then be sure to add a link to your guide here.


Don’t Forget to Add a Closing Statement


Keep it short. Restate your main point and tell your readers what you want them to do next. Don’t be shy. Just tell them: Buy Now, Click Here, Read This, and link to it. You can also invite them to leave a comment below your post.

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